Aaker on Branding

Aaker on Branding
Author : David Aaker
Publisher : Morgan James Publishing
Total Pages : 219
Release : 2014-07-15
ISBN 10 : 9781614488323
ISBN 13 : 1614488320
Language : EN, FR, DE, ES & NL


An expert presents in a compact form the 20 essential principles of branding that will lead to the creation of strong brands.

More Books:

Aaker on Branding
Language: en
Pages: 219
Authors: David Aaker
Categories: Business & Economics
Type: BOOK - Published: 2014-07-15 - Publisher: Morgan James Publishing

An expert presents in a compact form the 20 essential principles of branding that will lead to the creation of strong brands.
Aaker on Branding
Language: en
Pages: 252
Authors: David A. Aaker
Categories: Brand name products
Type: BOOK - Published: 2015-04-08 - Publisher:

Did you know Brands Are Assets? Do you know how to create a Brand Vision? Is it possible to bring a Brand to Life? This is the definitive book that answers thes
Aaker on Branding
Language: en
Pages: 220
Authors: David Aaker
Categories: Business & Economics
Type: BOOK - Published: 2014-02-01 - Publisher: Morgan James Publishing

Aaker on Branding provides the principles of branding you need to know to create and manage strong brands. The concepts are culled from the articles, six brandi
Building Strong Brands
Language: en
Pages: 400
Authors: David A. Aaker
Categories: Business & Economics
Type: BOOK - Published: 2011-11-08 - Publisher: Simon and Schuster

As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's pathbreaking book, Ma
Brand Portfolio Strategy
Language: en
Pages: 368
Authors: David A. Aaker
Categories: Business & Economics
Type: BOOK - Published: 2020-03-24 - Publisher: Free Press

In this long-awaited book from the world’s premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to const
Managing Brand Equity
Language: en
Pages: 299
Authors: David A. Aaker
Categories: Business & Economics
Type: BOOK - Published: 2009-12-01 - Publisher: Simon and Schuster

The most important assets of any business are intangible: its company name, brands, symbols, and slogans, and their underlying associations, perceived quality,
Brand Fusion
Language: en
Pages: 620
Authors: Terry Smith
Categories: Business & Economics
Type: BOOK - Published: 2022-07-05 - Publisher: Walter de Gruyter GmbH & Co KG

Brand Fusion: Purpose-driven brand strategy presents a compelling case for what consumers, customers, employees, and wider society are now demanding from compan
Brand Relevance
Language: en
Pages: 400
Authors: David A. Aaker
Categories: Business & Economics
Type: BOOK - Published: 2011-01-25 - Publisher: John Wiley & Sons

Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relev
Corporate marketing: insights and integration drawn from corporate branding corporate identity corporate communication and visual identification
Language: en
Pages: 192
The Science and Art of Branding
Language: en
Pages: 558
Authors: Giep Franzen
Categories: Business & Economics
Type: BOOK - Published: 2015-02-12 - Publisher: Routledge

This innovative work provides a state-of-the-art overview of current thinking about the development of brand strategy. Unlike other books on branding, it approa